Some stuff to chew on
As I work on further posts for One More Thing, I wanted to throw out a few links for my readers on the topic of Atomized Enterprises:
- Gartner has recently published some research on a cohort it calls "Generation V". This cohort is defined not by demographic attributes but by behavioral ones–specifically its use of digital technology to demonstrate achievement, collect knowledge and share insights. As with several other things Gartner, Generation V has been neatly segmented into quadrants: lurkers, opportunists, contributors and creators, in decreasing order of engagement with digital media. Forrester analyst Jeremiah Owyang rightfully expresses some skepticism on the supposed demographic-agnosticism of this cohort and adds some of his own color to Gartner’s characterization. The intent of mentioning Generation V here is not to call out anybody on the specifics but rather to emphasize that it is precisely Generation V that raises new possibilities for a workplace and constitutes the flexible labor pool of an Atomized Enterprise.
- On the subject of new ways of working, the most recent Ultra Light Startups meetup featured some content about coworking, a relatively new mode of working that is making waves among the younger segments of the workforce. Some examples of ventures were brought up as having been conceived entirely within coworking communities. These are still early days for coworking and businesses in this arena are still couched as real estate plays. However, opportunities further up the value chain–including business services and even monetizing the carbon credits that may be saved–abound.
- This may be old news but is worth reiterating. BestBuy has switched to a Results Only Work Environment, which enables employees to set their own hours and derive their own definition of a work-life balance. This ultimate focus on results is an important part of how Atomized Enterprises must operate, and will be the focus of an upcoming post in the near future.
Meanwhile, I hope all my readers are having a great summer!
Update: Another noteworthy piece in the New York Times about a flood of higher-value Wall Street jobs being outsourced to India. After blue blooded Wall Street banks started to cautiously explore nontraditional venues for research five or so years ago, third-party research firms (in other words, non-captive operations) are seeing an 20-40% increase in business just this year.
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