One More Thing

Readers of this blog have read some of my thoughts about Atomized Enterprises. But as the saying goes, ‘in theory, theory is no different from practice, but in practice it is’. And so it is now time to raise the curtain on an Atomized Enterprise project of my own: Project Tofu.

The rising incomes of India’s middle class, coupled with the favorable demographics of the country as a whole mean that the country presents a wide-open opportunity for any entrepreneur who is interested in taking it on. India’s diaspora of successful and sophisticated technology investors in the US (many of whom are former entrepreneurs) is eagerly seeking opportunities to invest in startups targeting the Indian market. Although I have deep ties to India, my recent visits have shown me the vision not just of entire industries being rebuilt but a whole country being rebuilt. Project Tofu is a venture (and a personal adventure) that I hope will teach me a thing or two about the Indian market as well as about creating and sustaining an Atomized Enterprise.

I can’t really say very much about Project Tofu right now other than that it’s an offering for the Indian wedding market, which is in its earliest stages of planning. As I go through the process of building it out as an Atomized Enterprise, however, I will catalogue my experiences here. An entrepreneur’s energies are all too often directed solely at solving problems of the venture he or she has launched. I hope to find the time to reflect here on the lessons I learn; if you, my dear reader, can also benefit from it, I’ll be so much the happier!